{"id":4157,"date":"2021-01-14T13:15:57","date_gmt":"2021-01-14T13:15:57","guid":{"rendered":"https:\/\/desarrollo.solidaridadlatam.org\/?post_type=programa&p=4157"},"modified":"2026-05-06T18:00:54","modified_gmt":"2026-05-06T21:00:54","slug":"erva-mate","status":"publish","type":"programa","link":"https:\/\/solidaridadlatam.org\/brasil\/programa\/erva-mate\/","title":{"rendered":""},"content":{"rendered":"

[vc_section css=\u00bb.vc_custom_1607410390673{padding-top: 30px !important;}\u00bb mobile_bg_img_hidden=\u00bbno\u00bb tablet_bg_img_hidden=\u00bbno\u00bb woodmart_parallax=\u00bb0″ woodmart_gradient_switch=\u00bbno\u00bb woodmart_disable_overflow=\u00bb0″][vc_row][vc_column][vc_column_text css=\u00bb.vc_custom_1646314021526{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00bb text_larger=\u00bbno\u00bb]<\/p>\n

\"\"ERVA-MATE<\/span><\/h1>\n

[\/vc_column_text][vc_empty_space height=\u00bb40px\u00bb woodmart_hide_large=\u00bb0″ woodmart_hide_medium=\u00bb0″ woodmart_hide_small=\u00bb0″ woodmart_hide_extra_small=\u00bb0″][vc_column_text text_larger=\u00bbno\u00bb el_class=\u00bbintrotext\u00bb]A maior parte das empresas empacotadoras de erva-mate \u00e9 abastecida por produtores familiares que vivem na Mata Atl\u00e2ntica, no sul do Brasil. O acesso \u00e0 assist\u00eancia t\u00e9cnica e a cria\u00e7\u00e3o de cadeias de fornecedores sustent\u00e1veis representam uma oportunidade para agregar valor \u00e0 produ\u00e7\u00e3o e torn\u00e1-los protetores do meio ambiente.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section content_placement=\u00bbmiddle\u00bb css=\u00bb.vc_custom_1601989489902{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 10px !important;padding-bottom: 10px !important;}\u00bb mobile_bg_img_hidden=\u00bbno\u00bb tablet_bg_img_hidden=\u00bbno\u00bb woodmart_parallax=\u00bb0″ woodmart_gradient_switch=\u00bbno\u00bb woodmart_disable_overflow=\u00bb0″][vc_row equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb mobile_bg_img_hidden=\u00bbno\u00bb tablet_bg_img_hidden=\u00bbno\u00bb woodmart_parallax=\u00bb0″ woodmart_gradient_switch=\u00bbno\u00bb row_reverse_mobile=\u00bb0″ row_reverse_tablet=\u00bb0″ woodmart_disable_overflow=\u00bb0″][vc_column css=\u00bb.vc_custom_1601989966094{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00bb mobile_bg_img_hidden=\u00bbno\u00bb tablet_bg_img_hidden=\u00bbno\u00bb woodmart_parallax=\u00bb0″ woodmart_sticky_column=\u00bbfalse\u00bb parallax_scroll=\u00bbno\u00bb mobile_reset_margin=\u00bbno\u00bb tablet_reset_margin=\u00bbno\u00bb][vc_column_text css=\u00bb.vc_custom_1646314035269{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 15px !important;padding-bottom: 20px !important;}\u00bb text_larger=\u00bbno\u00bb el_class=\u00bbbodytext\u00bb]<\/p>\n

DESAFIOS & SOLU\u00c7\u00d5ES<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=\u00bb7792″ img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb css=\u00bb.vc_custom_1635884957394{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}\u00bb parallax_scroll=\u00bbno\u00bb][\/vc_column][\/vc_row][vc_row css=\u00bb.vc_custom_1601989505921{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00bb mobile_bg_img_hidden=\u00bbno\u00bb tablet_bg_img_hidden=\u00bbno\u00bb woodmart_parallax=\u00bb0″ woodmart_gradient_switch=\u00bbno\u00bb row_reverse_mobile=\u00bb0″ row_reverse_tablet=\u00bb0″ woodmart_disable_overflow=\u00bb0″][vc_column][vc_tta_accordion style=\u00bbflat\u00bb shape=\u00bbsquare\u00bb color=\u00bbwhite\u00bb c_position=\u00bbright\u00bb active_section=\u00bb99″ collapsible_all=\u00bbtrue\u00bb][vc_tta_section title=\u00bbPromover ecossistemas resilientes\u00bb tab_id=\u00bbinvertir-en-asistencia\u00bb][vc_column_text text_larger=\u00bbno\u00bb el_class=\u00bbbodytext\u00bb]Atualmente, restam apenas 7% da extens\u00e3o original da Mata Atl\u00e2ntica. Entretanto, 52% das \u00e1rvores e 9% dos anf\u00edbios existentes nessa regi\u00e3o n\u00e3o s\u00e3o encontrados em nenhum outro lugar do mundo. Por esse motivo, procuramos melhorar a resili\u00eancia do ecossistema agr\u00edcola em geral, promovendo a ado\u00e7\u00e3o de sistemas agroflorestais e a recupera\u00e7\u00e3o de \u00e1reas de reserva legal entre as fam\u00edlias produtoras. Isso ajuda a reparar passivos ambientais, diversificar a receita com a introdu\u00e7\u00e3o de esp\u00e9cies frut\u00edferas ou madeireiras e abrir as portas do mercado de cr\u00e9ditos de carbono. <\/span>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbColabora\u00e7\u00e3o setorial para enfrentar desafios comuns\u00bb tab_id=\u00bbpromover-ecosistemas-resilientes\u00bb][vc_column_text text_larger=\u00bbno\u00bb el_class=\u00bbbodytext\u00bb]A produ\u00e7\u00e3o da erva-mate possui desafios que necessitam de estruturas que possam ser aplicadas em todo o setor para alcan\u00e7ar maior competitividade e sustentabilidade. Disponibilizar recursos para planos florestais, pactuar condi\u00e7\u00f5es m\u00ednimas de trabalho e garantir servi\u00e7os de coleta de contentores vazios s\u00e3o algumas de nossas prioridades por meio de uma articula\u00e7\u00e3o p\u00fablico-privada.<\/span>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][vc_custom_heading text=\u00bbPROJETOS\u00bb font_container=\u00bbtag:h2|font_size:30px|text_align:center|color:%230a0a0a|line_height:30px\u00bb use_theme_fonts=\u00bbyes\u00bb][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cuZ29vZ2xlLmNvbSUyRm1hcHMlMkZkJTJGdSUyRjAlMkZlbWJlZCUzRm1pZCUzRDFzSlhZSTV3R21EcVVVXzUzYmJ5REFVeXVRS1NaZ0lpOCUyNmVoYmMlM0QyRTMxMkYlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMGhlaWdodCUzRCUyMjQ4MCUyMiUzRSUzQyUyRmlmcmFtZSUzRQ==[\/vc_raw_html][vc_empty_space height=\u00bb40px\u00bb woodmart_hide_large=\u00bb0″ woodmart_hide_medium=\u00bb0″ woodmart_hide_small=\u00bb0″ woodmart_hide_extra_small=\u00bb0″][\/vc_column][\/vc_row][vc_section css=\u00bb.vc_custom_1606829023683{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 1px !important;padding-bottom: 20px !important;}\u00bb mobile_bg_img_hidden=\u00bbno\u00bb tablet_bg_img_hidden=\u00bbno\u00bb woodmart_parallax=\u00bb0″ woodmart_gradient_switch=\u00bbno\u00bb woodmart_disable_overflow=\u00bb0″][vc_row][vc_column]\n\t\t\t\t

<\/p>\n\t\t\t\t\n\t\t\t\t\t<\/sr7-adjuster>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tO PROGRAMA DE ERVA-MATE \u00c9 EXPANDIDO PARA O BRASIL
\n<\/sr7-txt>\n\t\t\t\t\t\t\tDepois de realizar pilotos na Argentina e no Paraguai, uma alian\u00e7a com a Mate Le\u00e3o, da Coca-Cola, abre as portas para melhorar a competitividade dos produtores familiares de erva-mate do sul do Brasil.<\/sr7-txt>\n\t\t\t\t\t\t\t2020<\/sr7-txt>\n\t\t\t\t\t\t\t2014
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2016<\/sr7-txt>\n\t\t\t\t\t\t\t2015
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2013
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2012
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2010
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2019<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMcDonald's compra ch\u00e1 sustent\u00e1vel de pequenos agricultores<\/sr7-txt>\n\t\t\t\t\t\t\tO McDonald's investe na melhoria cont\u00ednua das tr\u00eas empresas argentinas que vendem ch\u00e1 por meio do S&D. 166 produtores s\u00e3o treinados, dos quais 140 obt\u00eam a certifica\u00e7\u00e3o Rainforest Alliance. S\u00e3o colhidas 15.600 toneladas de folhas verdes, atingindo 3.984 hectares sob boas pr\u00e1ticas, tr\u00eas vezes a meta original.<\/sr7-txt>\n\t\t\t\t\t\t\t2019<\/sr7-txt>\n\t\t\t\t\t\t\t2014
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2020<\/sr7-txt>\n\t\t\t\t\t\t\t2016<\/sr7-txt>\n\t\t\t\t\t\t\t2015
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2013
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2012
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2010
\n<\/sr7-txt>\n\t\t\t\t\t\t\tVisite a p\u00e1gina do projeto<\/a>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPLATAFORMA DE MELHORIA CONT\u00cdNUA PARA A ERVA-MATE
\n<\/sr7-txt>\n\t\t\t\t\t\t\tNa Argentina, a Funda\u00e7\u00e3o Solidaridad estabelece uma parceria com a Syngenta no programa de erva-mate para desenvolver uma plataforma de melhoria cont\u00ednua que apoia 300 produtores.
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2016<\/sr7-txt>\n\t\t\t\t\t\t\t2014<\/sr7-txt>\n\t\t\t\t\t\t\t2019<\/sr7-txt>\n\t\t\t\t\t\t\t2015
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2013
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2012<\/sr7-txt>\n\t\t\t\t\t\t\t2010
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2020<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tO PROGRAMA DE ERVA-MATE \u00c9 EXPANDIDO PARA O PARAGUAI
\n<\/sr7-txt>\n\t\t\t\t\t\t\tS\u00e3o capacitados quase 900 produtores e produtoras de sete organiza\u00e7\u00f5es diferentes, triplicando a expectativa inicial de p\u00fablico devido ao interesse despertado. As unidades demonstrativas triplicam a produtividade (de 9 kg.ha para 29 kg.ha) e reduzem a mortalidade das plantas de 4% para 8%.
\n<\/sr7-txt>\n\t\t\t\t\t\t\tVisite a p\u00e1gina do projeto
\n<\/a>\n\t\t\t\t\t\t\t2014<\/sr7-txt>\n\t\t\t\t\t\t\t2020<\/sr7-txt>\n\t\t\t\t\t\t\t2016
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2013<\/sr7-txt>\n\t\t\t\t\t\t\t2012
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2010
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2019<\/sr7-txt>\n\t\t\t\t\t\t\t2015<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tO MODELO DE NEG\u00d3CIO DE CH\u00c1 \u00c9 REPLICADO PARA A ERVA-MATE
\n<\/sr7-txt>\n\t\t\t\t\t\t\tO modelo de neg\u00f3cio do ch\u00e1 \u00e9 replicado para a erva-mate, considerando que a maioria das cooperativas de ch\u00e1 de pequena escala na Argentina tamb\u00e9m produz essa infus\u00e3o. O trabalho est\u00e1 concentrado na forma\u00e7\u00e3o de redes de apoio a pequenos produtores e produtoras e ervateiros e ervateiras de cinco estabelecimentos e no fortalecimento da capacidade das processadoras em criar um produto diferenciado.
\n<\/sr7-txt>\n\t\t\t\t\t\t\tVisite a p\u00e1gina do projeto
\n<\/a>\n\t\t\t\t\t\t\t2015<\/sr7-txt>\n\t\t\t\t\t\t\t2020<\/sr7-txt>\n\t\t\t\t\t\t\t2016<\/sr7-txt>\n\t\t\t\t\t\t\t2013<\/sr7-txt>\n\t\t\t\t\t\t\t2012<\/sr7-txt>\n\t\t\t\t\t\t\t2010
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2019<\/sr7-txt>\n\t\t\t\t\t\t\t2014<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPRIMEIROS RESULTADOS<\/sr7-txt>\n\t\t\t\t\t\t\tO programa de ch\u00e1 termina sua primeira fase depois de apoiar 360 produtores e 300 trabalhadores de processamento na implementa\u00e7\u00e3o de boas pr\u00e1ticas agr\u00edcolas e de fabrica\u00e7\u00e3o. Os produtores recebem aumentos de 23 centavos (de 0,45 para 0,68) por tonelada de ch\u00e1 durante um per\u00edodo de dois anos. Cinco empresas e duas cooperativas certificam (UTZ; Rain Forest Alliance) um total de 1.750 hectares e 4.200 toneladas de ch\u00e1.<\/sr7-txt>\n\t\t\t\t\t\t\tVisite a p\u00e1gina do projeto<\/a>\n\t\t\t\t\t\t\t2015<\/sr7-txt>\n\t\t\t\t\t\t\t2020<\/sr7-txt>\n\t\t\t\t\t\t\t2016<\/sr7-txt>\n\t\t\t\t\t\t\t2014<\/sr7-txt>\n\t\t\t\t\t\t\t2012<\/sr7-txt>\n\t\t\t\t\t\t\t2010
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2019<\/sr7-txt>\n\t\t\t\t\t\t\t2013<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tA participa\u00e7\u00e3o de cooperativas e pequenas e m\u00e9dias empresas \u00e9 apoiada<\/sr7-txt>\n\t\t\t\t\t\t\t\u00c9 apoiada a participa\u00e7\u00e3o de cooperativas e pequenas e m\u00e9dias empresas associadas ao projeto na Tea Connections, Confer\u00eancia Anual do Ch\u00e1 Norte-Americana. A miss\u00e3o permite que os presentes tenham contato direto com marketeiros, importadores, distribuidores, fornecedores e embaladores de todo o mundo para identificar oportunidades de neg\u00f3cios e fechar vendas sem a necessidade de intermedi\u00e1rios.<\/sr7-txt>\n\t\t\t\t\t\t\t2012<\/sr7-txt>\n\t\t\t\t\t\t\t2015<\/sr7-txt>\n\t\t\t\t\t\t\t2019<\/sr7-txt>\n\t\t\t\t\t\t\t2016<\/sr7-txt>\n\t\t\t\t\t\t\t2014<\/sr7-txt>\n\t\t\t\t\t\t\t2013<\/sr7-txt>\n\t\t\t\t\t\t\t2010
\n<\/sr7-txt>\n\t\t\t\t\t\t\t2019<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tUm programa plurianual \u00e9 lan\u00e7ado<\/sr7-txt>\n\t\t\t\t\t\t\t\u00c9 lan\u00e7ado um programa plurianual para desenvolver uma cadeia produtiva de ch\u00e1 sustent\u00e1vel na prov\u00edncia de Misiones, Argentina, devido \u00e0 relev\u00e2ncia do setor como fonte de renda para pequenos produtores e seu potencial para preservar o ecossistema da Mata Atl\u00e2ntica.<\/sr7-txt>\n\t\t\t\t\t\t\t2010<\/sr7-txt>\n\t\t\t\t\t\t\t2015<\/sr7-txt>\n\t\t\t\t\t\t\t2019<\/sr7-txt>\n\t\t\t\t\t\t\t2016<\/sr7-txt>\n\t\t\t\t\t\t\t2014<\/sr7-txt>\n\t\t\t\t\t\t\t2013<\/sr7-txt>\n\t\t\t\t\t\t\t2012<\/sr7-txt>\n\t\t\t\t\t\t\t2020<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTRAJET\u00d3RIA<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t