{"id":14608,"date":"2026-08-25T16:58:14","date_gmt":"2026-08-25T19:58:14","guid":{"rendered":"https:\/\/solidaridadlatam.org\/brasil\/?p=14608"},"modified":"2026-08-25T17:00:26","modified_gmt":"2026-08-25T20:00:26","slug":"projeto-pre-competitivo-fruto-resiliente-opera-nova-fase-com-modelo-comprovado-de-assistencia-tecnica","status":"publish","type":"post","link":"https:\/\/solidaridadlatam.org\/brasil\/news\/projeto-pre-competitivo-fruto-resiliente-opera-nova-fase-com-modelo-comprovado-de-assistencia-tecnica\/","title":{"rendered":"Projeto pr\u00e9-competitivo, Fruto Resiliente opera nova fase com modelo comprovado de assist\u00eancia t\u00e9cnica"},"content":{"rendered":"

[vc_row mobile_bg_img_hidden=\u00bbno\u00bb tablet_bg_img_hidden=\u00bbno\u00bb woodmart_parallax=\u00bb0″ woodmart_gradient_switch=\u00bbno\u00bb row_reverse_mobile=\u00bb0″ row_reverse_tablet=\u00bb0″ woodmart_disable_overflow=\u00bb0″][vc_column][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb el_class=\u00bbintrotext\u00bb woodmart_inline=\u00bbno\u00bb]<\/p>\n

Refer\u00eancia em sustentabilidade na cadeia citr\u00edcola brasileira, a iniciativa consolida nova fase com apoio de diversas empresas do setor e hist\u00f3rico de 6 mil visitas t\u00e9cnicas e 5 mil boas pr\u00e1ticas em campo<\/span><\/i><\/header>\n

[\/vc_column_text][vc_single_image image=\u00bb14609″ img_size=\u00bbfull\u00bb add_caption=\u00bbyes\u00bb alignment=\u00bbcenter\u00bb css=\u00bb\u00bb parallax_scroll=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]Refer\u00eancia em sustentabilidade na cadeia citr\u00edcola brasileira, o projeto <\/span>Fruto Resiliente <\/span><\/i>prop\u00f5e novos desafios para o pr\u00f3ximo ciclo de tr\u00eas anos (2026-2028). Lan\u00e7ada em 2019 pela<\/span> Funda\u00e7\u00e3o Solidaridad, <\/b>a iniciativa segue seu compromisso de oferecer assist\u00eancia t\u00e9cnica acess\u00edvel e de qualidade, com a parceria de atores pioneiros e apoio de diversas empresas. A Givaudan<\/em>, l\u00edder global da ind\u00fastria de fragr\u00e2ncias e aromas, e a Sustainable Juice Platform<\/em>, iniciativa que re\u00fane empresas da cadeia de sucos para promover pr\u00e1ticas de sustentabilidade, se juntam \u00e0s demais institui\u00e7\u00f5es que renovaram seu compromisso com a sustentabilidade, como ADM, The Coca-Cola Company <\/em>e Innocent Drinks<\/em>, entre outras organiza\u00e7\u00f5es apoiadoras.<\/span>[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]O projeto <\/span>Fruto Resiliente <\/span><\/i>\u00e9 pioneiro ao focar nos pequenos produtores. Trata-se de uma plataforma setorial que busca apoiar a ado\u00e7\u00e3o de melhores pr\u00e1ticas, promovendo um setor mais sustent\u00e1vel, seguro e justo. A nova fase fortalece a uni\u00e3o do setor em preparar os produtores para atender a um mercado cada vez mais exigente, com produ\u00e7\u00e3o de qualidade e responsabilidade ambiental e social. <\/span>[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]Outro grande diferencial do projeto \u00e9 a pr\u00e9-competitividade, e ainda h\u00e1 oportunidades para a chegada de novas empresas. Citricultores e citricultoras recebem apoio independentemente da cadeia de fornecimento que integram, possibilitando que diferentes organiza\u00e7\u00f5es possam investir na promo\u00e7\u00e3o de a\u00e7\u00f5es que fomentem a sustentabilidade, impactando positivamente todo o segmento. Por meio de um modelo comprovado de assist\u00eancia t\u00e9cnica, o projeto j\u00e1 apoiou cerca de 900 agricultores, ajudando-os a alcan\u00e7ar n\u00edveis mais altos de conformidade e pr\u00e1ticas sustent\u00e1veis em todas as regi\u00f5es do Cintur\u00e3o Citr\u00edcola Brasileiro. <\/span>[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]<\/p>\n

\u201cNo primeiro ciclo do <\/span>Fruto Resiliente<\/span><\/i>, foi poss\u00edvel demonstrar a import\u00e2ncia da assist\u00eancia t\u00e9cnica cont\u00ednua para a melhoria das pr\u00e1ticas no campo, especialmente entre os pequenos produtores. Al\u00e9m disso, o projeto apoiou diretamente quest\u00f5es sociais de trabalhadores rurais\u00a0 e aproximou os produtores do setor. A partir de 2026, ampliamos essa abordagem ao incorporar temas estrat\u00e9gicos para o futuro da citricultura, como a agricultura regenerativa, e ao tratar desafios como a contrata\u00e7\u00e3o de m\u00e3o de obra terceirizada, central para a sustentabilidade econ\u00f4mica e social da atividade\u201d, afirma o Gerente de Programas da <\/span>Funda\u00e7\u00e3o Solidaridad,<\/b> Guilherme Ortega.<\/span><\/p><\/blockquote>\n

[\/vc_column_text][vc_single_image image=\u00bb14612″ img_size=\u00bbfull\u00bb add_caption=\u00bbyes\u00bb alignment=\u00bbcenter\u00bb css=\u00bb\u00bb parallax_scroll=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]Para lidar com condi\u00e7\u00f5es de trabalho desafiadoras, o projeto atua junto a empresas que terceirizam m\u00e3o de obra para a colheita, ajudando-as n\u00e3o apenas a cumprir a legisla\u00e7\u00e3o, mas tamb\u00e9m a melhorar continuamente seus processos operacionais e de gest\u00e3o. A condi\u00e7\u00e3o laboral dos trabalhadores terceirizados \u00e9 um dos grandes gargalos do setor, e a estrat\u00e9gia busca tamb\u00e9m apoi\u00e1-los. Essa abordagem se baseia na experi\u00eancia da <\/span>Solidaridad<\/b> com o projeto <\/span>Trabalho Decente<\/span><\/i>, na cadeia da cana-de-a\u00e7\u00facar,<\/span> em que ficou evidenciada a import\u00e2ncia de as empresas compreenderem a demanda de contrata\u00e7\u00e3o regular de trabalhadores tempor\u00e1rios. Garantir condi\u00e7\u00f5es de trabalho dignas nas fazendas e apoiar a participa\u00e7\u00e3o e o envolvimento de longo prazo dos agricultores contribui para cadeias de valor mais resilientes e sustent\u00e1veis.<\/span>
\n<\/span>[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]Em rela\u00e7\u00e3o \u00e0s pr\u00e1ticas de agricultura regenerativa, a iniciativa conta com a expertise t\u00e9cnica do Centro de Citricultura \u201cSylvio Moreira\u201d (IAC)<\/em>, que coordena a implanta\u00e7\u00e3o de Unidades Demonstrativas (UDs) para difundir pr\u00e1ticas agr\u00edcolas inovadoras.<\/span>[\/vc_column_text][vc_single_image image=\u00bb14613″ img_size=\u00bbfull\u00bb add_caption=\u00bbyes\u00bb alignment=\u00bbcenter\u00bb css=\u00bb\u00bb parallax_scroll=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]<\/p>\n

CONFIAN\u00c7A E AVAN\u00c7OS SIGNIFICATIVOS<\/strong><\/h3>\n

[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]Os resultados da primeira fase demonstraram um forte impacto ambiental e social ao promover melhorias na efici\u00eancia produtiva e otimiza\u00e7\u00e3o do uso de recursos, especialmente \u00e1gua e insumos agr\u00edcolas. Al\u00e9m disso, houve avan\u00e7os significativos nas\u00a0<\/span>condi\u00e7\u00f5es de trabalho, com ambientes mais seguros, contratos formalizados com trabalhadores permanentes das propriedades e uso adequado de equipamentos de prote\u00e7\u00e3o<\/span>[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]Ao longo dos seis anos, mais de 4 mil trabalhadores se beneficiaram de forma direta ou indireta. Foram realizadas mais de 6 mil visitas t\u00e9cnicas, implementadas quase 5 mil boas pr\u00e1ticas e 65% dos agricultores avan\u00e7aram para n\u00edveis mais elevados de sustentabilidade. Al\u00e9m disso, 58% dos citricultores receberam pela primeira vez apoio t\u00e9cnico especializado. Como resultado, relataram maior confian\u00e7a na gest\u00e3o de suas propriedades e se sentiram mais integrados ao setor.\u00a0<\/span>[\/vc_column_text][vc_text_separator title=\u00bbRead in English\u00bb css=\u00bb\u00bb][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]<\/p>\n

Pre-competitive project, Fruto Resiliente advances into a new phase with a proven technical assistance model<\/b><\/h2>\n

[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]<\/p>\n

A benchmark in sustainability in the Brazilian citrus chain, the initiative enters a new phase with the support of several companies in the sector and a track record of 6,000 technical visits and 5,000 good practices in the field<\/span><\/em><\/h6>\n

[\/vc_column_text][vc_single_image image=\u00bb14617″ img_size=\u00bbfull\u00bb add_caption=\u00bbyes\u00bb alignment=\u00bbcenter\u00bb css=\u00bb\u00bb parallax_scroll=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]A benchmark in sustainability in the Brazilian citrus industry, the <\/span>Fruto Resiliente <\/span><\/i>project proposes new challenges for the next three-year cycle (2026-2028). Launched in 2019 by <\/span>Solidaridad<\/b>, the initiative continues its commitment to providing accessible, high-quality technical assistance, in partnership with pioneering actors and with the support of various companies. Givaudan<\/em>, a global leader in the fragrance and flavor industry, and the Sustainable Juice Platform<\/em>, an initiative that brings together companies across the juice value chain to promote sustainable practices, join other institutions that have renewed their commitment to sustainability, including ADM, The Coca-Cola Company<\/em> and Innocent Drinks<\/em>, among other supporting organizations. <\/span>[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]The<\/span> Fruto Resiliente<\/span><\/i> project is a pioneer in focusing on small farmers. It is a sectoral platform that seeks to support the improvement of practices, promoting a safer and fairer sector. The new phase aims to strengthen the unity of the sector in preparing farmers to meet an increasingly demanding market, with quality production and environmental and social responsibility.<\/span>[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]Another major distinguishing feature of the project is its pre-competitiveness, and there are still opportunities for new companies to join. Citrus growers receive support regardless of the supply chain they are part of, enabling different organizations to invest in promoting actions that foster sustainability, positively impacting the entire segment. Through a proven technical assistance model, the project has already supported around 900 farmers, helping them to achieve higher levels of compliance and sustainable practices in all regions of the Brazilian Citrus Belt.<\/span>[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]<\/p>\n

\u201cIn the first cycle of<\/span> Fruto Resiliente<\/span><\/i>, it was possible to demonstrate the importance of continuous technical assistance for improving practices in the field, especially among small farmers. In addition, the project directly supported social issues for rural workers and brought farmers in the sector closer together. Starting in 2026, the new phase expands this approach by incorporating strategic themes for the future of citrus farming, such as regenerative agriculture, and by addressing challenges such as the hiring of outsourced labor, which is central to the economic and social sustainability of the activity\u201d, says <\/span>Solidaridad <\/b>Program Manager Guilherme Ortega.<\/span><\/p><\/blockquote>\n

[\/vc_column_text][vc_single_image image=\u00bb14620″ img_size=\u00bbfull\u00bb add_caption=\u00bbyes\u00bb alignment=\u00bbcenter\u00bb css=\u00bb\u00bb parallax_scroll=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]To address challenging working conditions, the project works with companies that outsource labor for harvesting, helping them not only to comply with legislation but also to continuously improve their operational and management processes. The working conditions of outsourced workers are one of the major bottlenecks in the sector, and the strategy also seeks to support them. This approach is based on <\/span>Solidaridad’s <\/b>experience with the <\/span>Decent Work<\/span><\/i> project in the sugarcane chain, which highlighted the importance of companies understanding the demand for regular hiring of temporary workers. Ensuring decent working conditions on farms and supporting the long-term participation and involvement of farmers contributes to more resilient and sustainable value chains.<\/span>[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]With regard to regenerative agriculture practices, the initiative draws on the technical expertise of the Sylvio Moreira Citrus Research Center<\/em>, which coordinates the implementation of Demonstration Units to disseminate innovative agricultural practices.<\/span>[\/vc_column_text][vc_single_image image=\u00bb14621″ img_size=\u00bbfull\u00bb add_caption=\u00bbyes\u00bb alignment=\u00bbcenter\u00bb css=\u00bb\u00bb parallax_scroll=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]<\/p>\n

CONFIDENCE AND SIGNIFICANT ADVANCES<\/strong><\/h3>\n

[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]The results of the first phase demonstrated a strong environmental and social impact by promoting improvements in production efficiency and optimizing the use of resources, especially water and agricultural inputs. In addition, there were significant advances in working conditions, with safer environments, formal contracts with permanent workers on the properties, and proper use of protective equipment.<\/span>[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_larger=\u00bbno\u00bb woodmart_inline=\u00bbno\u00bb]Over the six years, more than 4,000 workers benefited directly or indirectly. More than 6,000 technical visits were made, almost 5,000 good practices were implemented, and 65% of farmers advanced to higher levels of sustainability. In addition, 58% of citrus growers received specialized technical support for the first time. As a result, they reported greater confidence in the management of their properties and felt more integrated into the sector. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_section][vc_row][vc_column]\t\t\t \t\t\t\t\t\t

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Guilherme Ortega<\/b><\/span><\/p>\n

Gerente de Programas<\/p>\n

email<\/span><\/a><\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[vc_separator][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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