{"id":10054,"date":"2020-09-21T08:14:52","date_gmt":"2020-09-21T11:14:52","guid":{"rendered":"https:\/\/brasil.solidaridadlatam.org\/?p=10054"},"modified":"2026-04-01T16:38:46","modified_gmt":"2026-04-01T19:38:46","slug":"e-preciso-garantir-a-demanda-global-de-produtos-sem-desmatamento","status":"publish","type":"post","link":"https:\/\/solidaridadlatam.org\/brasil\/soja\/e-preciso-garantir-a-demanda-global-de-produtos-sem-desmatamento\/","title":{"rendered":"\u00c9 preciso garantir a demanda global de produtos sem desmatamento"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text text_larger=\u00bbno\u00bb el_class=\u00bbintrotext\u00bb]Iniciativa engaja empresas globais e chinesas para ampliar a procura por soja e carne do Brasil oriundas de um sistema produtivo de baixo carbono[\/vc_column_text][vc_column_text text_larger=\u00bbno\u00bb]Como garantir que o mercado atue ativamente na demanda e apoio na produ\u00e7\u00e3o de commodities sem desmatamento? Nesse sentido, a estrat\u00e9gia\u00a0Conex\u00e3o Brasil-China-EUA: mobilizando mercado e investidores e alavancando a produ\u00e7\u00e3o de baixo carbono<\/em>\u00a0engaja o mercado chin\u00eas e investidores internacionais para influenciar o modus operandi de empresas de commodities agropecu\u00e1rias com atua\u00e7\u00e3o global. A proposta \u00e9 ampliar a demanda por soja e carne brasileiras produzidas sob pr\u00e1ticas sustent\u00e1veis e que n\u00e3o se exponham ao risco de estarem associadas \u00e0 convers\u00e3o de vegeta\u00e7\u00e3o nativa.[\/vc_column_text][vc_column_text text_larger=\u00bbno\u00bb]A\u00a0Solidaridad Brasil<\/strong>\u00a0trabalha em conjunto com a Solidaridad China no engajamento de atores para que a demanda de carne e soja seja proveniente de pr\u00e1ticas legais, inclusivas e de baixo carbono. Em 2019, a organiza\u00e7\u00e3o esteve em Pequim durante\u00a0consulta sobre o Guia Chin\u00eas para Produ\u00e7\u00e3o de Soja Sustent\u00e1vel<\/a>. O encontro, que contou com a participa\u00e7\u00e3o de mais de 40 stakeholders, deu in\u00edcio \u00e0 constru\u00e7\u00e3o das diretrizes chinesas para a sustentabilidade na produ\u00e7\u00e3o e comercializa\u00e7\u00e3o de soja, com crit\u00e9rios m\u00ednimos para a importa\u00e7\u00e3o. A primeira vers\u00e3o do documento que re\u00fane as principais instru\u00e7\u00f5es \u2014 cofinanciado pela The Nature Conservancy (TNC), no \u00e2mbito do CFA \u2014 foi finalizada em 2019. O material ainda passar\u00e1 por ajustes, mas sua inten\u00e7\u00e3o \u00e9 contribuir para a escalabilidade da importa\u00e7\u00e3o da soja brasileira cultivada sob pr\u00e1ticas de baixo carbono e sem convers\u00e3o de vegeta\u00e7\u00e3o nativa.[\/vc_column_text][vc_single_image image=\u00bb10055″ img_size=\u00bbfull\u00bb add_caption=\u00bbyes\u00bb alignment=\u00bbcenter\u00bb parallax_scroll=\u00bbno\u00bb][vc_column_text text_larger=\u00bbno\u00bb]O evento na capital chinesa reuniu representantes de governos, ind\u00fastria, institui\u00e7\u00f5es financeiras e academia. Em 2018, 74% das importa\u00e7\u00f5es de soja da China vieram do Brasil. De acordo com a Gerente de Agricultura e Conserva\u00e7\u00e3o da\u00a0Solidaridad Brasil<\/strong>, Joyce Brand\u00e3o, que representou a organiza\u00e7\u00e3o no encontro, \u201co Brasil precisa continuar trabalhando para aumentar a efici\u00eancia no uso da terra e da \u00e1gua para mitigar os efeitos das mudan\u00e7as clim\u00e1ticas e manter sua biodiversidade\u201d, destacou.[\/vc_column_text][vc_column_text text_larger=\u00bbno\u00bb]<\/p>\n

ESTADOS UNIDOS<\/h2>\n

[\/vc_column_text][vc_column_text text_larger=\u00bbno\u00bb]Nos Estados Unidos, a\u00a0Solidaridad\u00a0<\/strong>apoia a Ceres para se aproximar de grandes empresas, influenciadores de mercado e investidores internacionais, cujos neg\u00f3cios est\u00e3o atrelados \u00e0 comercializa\u00e7\u00e3o de commodities, como soja e carne. A Ceres trabalha h\u00e1 mais de 30 anos para criar lideran\u00e7a e impulsionar solu\u00e7\u00f5es sustent\u00e1veis na economia. Por meio de um trabalho de\u00a0advocacy<\/em>, instrumentaliza l\u00edderes com pesquisas cient\u00edficas e ferramentas de inova\u00e7\u00e3o sobre riscos e oportunidades frente a grandes desafios globais da sustentabilidade: mudan\u00e7as clim\u00e1ticas, escassez de \u00e1gua e polui\u00e7\u00e3o.[\/vc_column_text][vc_column_text text_larger=\u00bbno\u00bb]Ao longo de 2019, a organiza\u00e7\u00e3o identificou empresas de commodities com atua\u00e7\u00e3o global e iniciou um trabalho de engajamento por meio de seus investidores. O objetivo \u00e9 fornecer suporte t\u00e9cnico para as companhias, para que aprimorem suas pol\u00edticas de compra com a ado\u00e7\u00e3o de compromissos, como o desmatamento zero, e que passem a aprimorar seu progresso frente a indicadores de sustentabilidade para produtos como carne e soja. Para isso, a Ceres promoveu di\u00e1logos sobre a import\u00e2ncia da cria\u00e7\u00e3o de diretrizes que garantam a aquisi\u00e7\u00e3o de produtos cultivados em \u00e1reas n\u00e3o desmatadas e sobre os riscos de imagem, reputa\u00e7\u00e3o e financeiros que correm ao n\u00e3o monitorar suas cadeias de fornecimento.[\/vc_column_text][vc_single_image image=\u00bb10056″ img_size=\u00bbfull\u00bb add_caption=\u00bbyes\u00bb alignment=\u00bbcenter\u00bb parallax_scroll=\u00bbno\u00bb][vc_column_text text_larger=\u00bbno\u00bb]<\/p>\n

\u00abOs investidores entendem cada vez mais que o desmatamento n\u00e3o apenas cria riscos financeiros significativos, incluindo os de ordem regulat\u00f3ria e reputacional para as empresas, mas tamb\u00e9m agrava o risco sist\u00eamico no portf\u00f3lio de investimentos ao contribuir para as mudan\u00e7as clim\u00e1ticas. E quando os investidores manifestam preocupa\u00e7\u00e3o, as empresas s\u00e3o impulsionadas a tratar do tema. Investidores engajados ter\u00e3o um papel crucial para eliminar o desmatamento causado pela produ\u00e7\u00e3o de commodities\u00bb, observa a Diretora do Programa de Alimentos e Florestas da Ceres, Julie Nash.<\/p><\/blockquote>\n

[\/vc_column_text][vc_column_text text_larger=\u00bbno\u00bb]Esta aproxima\u00e7\u00e3o com investidores e empresas segue ao longo de 2020, no intuito de garantir que l\u00edderes corporativos alavanquem estrat\u00e9gias e progresso na implementa\u00e7\u00e3o dos compromissos assumidos, reposicionando o setor na sua rela\u00e7\u00e3o com consumidores, clientes, fornecedores, colaboradores e com a sociedade. \u201cA partir desse trabalho de engajamento realizado pela Ceres, empresas comprometidas com o n\u00e3o desmatamento tornam-se parceiras importantes n\u00e3o s\u00f3 da nossa estrat\u00e9gia, mas de todas as iniciativas que nos levar\u00e3o a uma produ\u00e7\u00e3o agropecu\u00e1ria que respeita o planeta\u201d, diz a Gerente de Agricultura e Conserva\u00e7\u00e3o da\u00a0Solidaridad Brasil<\/strong>, Joyce Brand\u00e3o.[\/vc_column_text][vc_column_text text_larger=\u00bbno\u00bb]A estrat\u00e9gia\u00a0Conex\u00e3o Brasil-China-EUA: mobilizando mercado e investidores e alavancando a produ\u00e7\u00e3o de baixo carbono\u00a0<\/em>\u00e9 financiada pela Ag\u00eancia Norueguesa de Coopera\u00e7\u00e3o para o Desenvolvimento (Norad), por meio da Iniciativa Internacional Norueguesa de Clima e Florestas (NICFI).[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text text_larger=\u00bbno\u00bb]<\/p>\n

GLOBAL DEMAND FOR PRODUCTS WITHOUT TIES TO DEFORESTATION MUST BE GUARANTEED<\/h2>\n

[\/vc_column_text][vc_column_text text_larger=\u00bbno\u00bb]Initiative engages global and Chinese companies to increase demand for soybeans and meat in Brazil that come from a low-carbon production system<\/em>[\/vc_column_text][vc_column_text text_larger=\u00bbno\u00bb]How do you ensure that the market behaves actively in demand and supports the production of commodities without deforestation? In this sense, the\u00a0Brazil-China-USA Connection: mobilizing the market and investors and leveraging low-carbon production<\/em>\u00a0strategy engages the Chinese market and international investors to influence the modus operandi of agricultural commodity companies with global operations. The proposal is to increase the demand for Brazilian soybeans and meat produced under sustainable practices that are not exposed to the risk of being associated with the conversion of native vegetation.[\/vc_column_text][vc_column_text text_larger=\u00bbno\u00bb]Solidaridad Brazil\u00a0<\/strong>works together with Solidaridad China to engage actors so that the demand for meat and soy comes from legal, inclusive, and low-carbon practices. In 2019, the organization was in Beijing for\u00a0consultation on the Chinese Guide to Sustainable Soy Production<\/a>. The meeting, which was attended by more than 40 stakeholders, initiated the construction of Chinese guidelines for sustainability in the production and commercialization of soybeans, with minimum criteria for imports. The first version of the document that brings the main instructions together \u2013 co-financed by The Nature Conservancy (TNC), under the CFA \u2013 was completed in 2019. The material will still undergo adjustments, but it intends to contribute to the scalability of the import of Brazilian soy grown under low carbon practices and without conversion of native vegetation.[\/vc_column_text][vc_single_image image=\u00bb10057″ img_size=\u00bbfull\u00bb add_caption=\u00bbyes\u00bb alignment=\u00bbcenter\u00bb parallax_scroll=\u00bbno\u00bb][vc_column_text text_larger=\u00bbno\u00bb]The event in the Chinese capital gathered representatives from governments, industry, financial institutions, and academia. In 2018, 74% of China\u2019s soy imports came from Brazil. According to the Agriculture and Conservation Manager at\u00a0Solidaridad Brazil<\/strong>, Joyce Brand\u00e3o, who represented the organization at the meeting, \u201cBrazil needs to continue working to increase efficiency in the use of land and water to mitigate the effects of climate change and maintain its biodiversity.\u201d[\/vc_column_text][vc_column_text text_larger=\u00bbno\u00bb]<\/p>\n

UNITED STATES<\/h2>\n

[\/vc_column_text][vc_column_text text_larger=\u00bbno\u00bb]In the United States,\u00a0Solidaridad\u00a0<\/strong>supports Ceres to approach large companies, market influencers, and international investors, whose businesses are linked to the commercialization of commodities, such as soy and meat. Ceres has been working to create leadership and drive sustainable solutions in the economy for over 30 years. Advocacy work equips leaders with scientific research and innovation tools on risks and opportunities in the face of major global sustainability challenges: climate change, water scarcity, and pollution.[\/vc_column_text][vc_column_text text_larger=\u00bbno\u00bb]Throughout 2019, the organization identified commodity companies with global operations and began to engage with their investors. The objective was to provide technical support to companies so that they can improve their purchasing policies by adopting commitments, such as zero deforestation, and that they can improve their progress concerning sustainability indicators for products such as meat and soy. To accomplish that, Ceres held talks on the importance of creating guidelines that guarantee the purchase of products grown in non-deforested areas and on the image, reputation, and financial risks they run by not monitoring their supply chains.[\/vc_column_text][vc_single_image image=\u00bb10058″ img_size=\u00bbfull\u00bb add_caption=\u00bbyes\u00bb alignment=\u00bbcenter\u00bb parallax_scroll=\u00bbno\u00bb][vc_column_text text_larger=\u00bbno\u00bb]<\/p>\n

\u201cInvestors understand more and more that deforestation creates not only significant financial risks, even regulatory and reputational risks for companies, but also increases systemic risk in their investment portfolio by contributing to climate change. And when investors express concern, companies are driven to address the issue. Engaged investors will have a crucial role in eliminating deforestation caused by commodity production,\u201d remarked the Director of the Ceres Food and Forestry Program, Julie Nash.<\/p><\/blockquote>\n

[\/vc_column_text][vc_column_text text_larger=\u00bbno\u00bb]This approach with investors and companies has continued throughout 2020, in order to ensure that corporate leaders leverage strategies and progress in implementing their assumed commitments, repositioning the sector in its relationship with consumers, customers, suppliers, employees, and society. \u201cFrom this engagement work carried out by Ceres, companies committed to non-deforestation become important partners not only in our strategy but in all the initiatives that will lead us to agricultural production that respects the planet,\u201d said the Manager of Agriculture and Conservation of\u00a0Solidaridad Brazil<\/strong>, Joyce Brand\u00e3o.[\/vc_column_text][vc_column_text text_larger=\u00bbno\u00bb]<\/p>\n

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The\u00a0Brazil-China-USA Connection: mobilizing the market and investors and leveraging low-carbon production<\/em> strategy is funded by the Norwegian Agency for Development Cooperation (Norad), through Norway\u2019s International Climate and Forest Initiative (NICFI).<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n

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Rodrigo Castro<\/strong><\/p>\n

Diretor de Pa\u00eds<\/p>\n

email<\/span><\/a><\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text text_larger=\u00bbno\u00bb el_class=\u00bbintrotext\u00bb]Iniciativa engaja empresas globais e chinesas para ampliar a procura por soja e carne do Brasil oriundas de<\/p>\n","protected":false},"author":4,"featured_media":10057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94,30],"tags":[],"paises":[],"programa":[],"tema":[],"formato":[],"class_list":["post-10054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-soja"],"yoast_head":"\n\u00c9 preciso garantir a demanda global de produtos sem desmatamento - Solidaridad Southamerica<\/title>\n<meta name=\"description\" content=\"Iniciativa engaja empresas globais e chinesas para ampliar a procura por soja e carne do Brasil oriundas de um sistema produtivo de baixo carbono\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solidaridadlatam.org\/brasil\/soja\/e-preciso-garantir-a-demanda-global-de-produtos-sem-desmatamento\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9 preciso garantir a demanda global de produtos sem desmatamento - Solidaridad Southamerica\" \/>\n<meta property=\"og:description\" content=\"Iniciativa engaja empresas globais e chinesas para ampliar a procura por soja e carne do Brasil oriundas de um sistema produtivo de baixo carbono\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solidaridadlatam.org\/brasil\/soja\/e-preciso-garantir-a-demanda-global-de-produtos-sem-desmatamento\/\" \/>\n<meta property=\"og:site_name\" content=\"Solidaridad Southamerica\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-21T11:14:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T19:38:46+00:00\" \/>\n<meta name=\"author\" content=\"rosario.abramo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"rosario.abramo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solidaridadlatam.org\/brasil\/soja\/e-preciso-garantir-a-demanda-global-de-produtos-sem-desmatamento\/\",\"url\":\"https:\/\/solidaridadlatam.org\/brasil\/soja\/e-preciso-garantir-a-demanda-global-de-produtos-sem-desmatamento\/\",\"name\":\"\u00c9 preciso garantir a demanda global de produtos sem desmatamento - Solidaridad Southamerica\",\"isPartOf\":{\"@id\":\"https:\/\/solidaridadlatam.org\/brasil\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solidaridadlatam.org\/brasil\/soja\/e-preciso-garantir-a-demanda-global-de-produtos-sem-desmatamento\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solidaridadlatam.org\/brasil\/soja\/e-preciso-garantir-a-demanda-global-de-produtos-sem-desmatamento\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solidaridadlatam.org\/brasil\/wp-content\/uploads\/2023\/07\/produtos-sem-desmatamento-eng.jpeg\",\"datePublished\":\"2020-09-21T11:14:52+00:00\",\"dateModified\":\"2026-04-01T19:38:46+00:00\",\"author\":{\"@id\":\"https:\/\/solidaridadlatam.org\/brasil\/#\/schema\/person\/98a684dfb618f75deb9977175f7f22a0\"},\"description\":\"Iniciativa engaja empresas globais e chinesas para ampliar a procura por soja e carne do Brasil oriundas de um sistema produtivo de baixo carbono\",\"breadcrumb\":{\"@id\":\"https:\/\/solidaridadlatam.org\/brasil\/soja\/e-preciso-garantir-a-demanda-global-de-produtos-sem-desmatamento\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solidaridadlatam.org\/brasil\/soja\/e-preciso-garantir-a-demanda-global-de-produtos-sem-desmatamento\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/solidaridadlatam.org\/brasil\/soja\/e-preciso-garantir-a-demanda-global-de-produtos-sem-desmatamento\/#primaryimage\",\"url\":\"https:\/\/solidaridadlatam.org\/brasil\/wp-content\/uploads\/2023\/07\/produtos-sem-desmatamento-eng.jpeg\",\"contentUrl\":\"https:\/\/solidaridadlatam.org\/brasil\/wp-content\/uploads\/2023\/07\/produtos-sem-desmatamento-eng.jpeg\",\"width\":1080,\"height\":525,\"caption\":\"A major exporter of Brazilian commodities, the Chinese market will play a major role in stopping the conversion of areas in the Amazon and the Cerrado. 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